Friday, June 22, 2012, 11:41am
The National Reverse Mortgage Lenders Association is launching a new marketing campaign aimed at battling misconceptions about the reverse mortgage industry.
The centerpiece of the campaign is a redesigned consumer website hosted at reversemortgage.org. The site contains a "Roadmap to a reverse mortgage," a frequently asked questions section, a reverse mortgage calculator which customers can use to estimate their potential monthly income from a reverse, and a glossary of terms used in the industry.
The site is designed to provide the facts on "basically every aspect of obtaining a reverse mortgage from soup to nuts," said Peter Bell, president of NRMLA, in a statement.
The group will also be focusing on government outreach at both the state and federal levels. "We feel it's important for policymakers both here in Washington ... and people working at the statehouses around the country, to fully understand the utility of reverse mortgage product, the record this industry has had of self-regulation and our strong commitment to consumer protection," Bell explained.
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